In 2022, there are almost 447,000 law firms in the US, and this number is only going to grow. While you might be the best lawyer in the local area, it can be tough getting your name out in front of people who need your services.
A fantastic way to increase awareness of your law firm is to have an online presence. And with this, search engine optimization (SEO) goes hand-in-hand.
Read on for 5 reasons why SEO is important for law firms.
1. Most Consumers Research Online First
It’s the age of the internet; take a look around, and almost everyone is glued to their smartphones and computers. It should come as no surprise then that the majority of consumers conduct online research before reaching out to businesses.
If you don’t have an online presence, then potential clients won’t even know of you. If your competition does, then you can bet they’re raking in the clients!
2. It Drives More Phone Calls Through Google My Business (GMB)
Have you made a GMB page but feel like you haven’t gotten more clients in through this listing? Well, SEO can help with that!
Not only can SEO raise your visibility on GMB, but also on other listing sites. As a result, your phone will be ringing off its hook.
3. You Can Position Yourself as an Industry Leader
A popular SEO method is to write blog articles. These target hot keywords that potential clients might search.
When they type these keywords in, they’ll get your law firm’s website as a result. Not only can they learn more information on your blog page, but they can also book a consultation with you right after too!z
4. It Helps Your Content Marketing
Using blog posts is just one way you can perform content marketing. SEO can also help other aspects of this type of marketing, such as promoting your whitepapers, eBooks, infographics, etc.
SEO can boost traffic to not just your website, but also your blog posts and social media accounts. You’ll have an increased reach!
5. It’ll Improve Your Rating
What’s great here is that SEO can improve your client reviews, and vice versa. This is because when clients leave good reviews, it helps you rank higher on results pages for SEO. And SEO encourages you to reach out to previous clients and ask them to leave positive reviews.
The better your online reputation, the more Google rewards you. This is because the algorithm ranks sites based on trustworthiness, amongst other things.
If you want to learn more about the importance of SEO, an SEO specialist can help you out.
See Why SEO Is Important for Yourself
Now that you know why SEO is important for law firms, it’s about time you contact an SEO expert. With their assistance, you’ll be able to get your law firm’s name out in front of potential clients and enjoy all the benefits of SEO. This can be just what you need to beat the competition!
Want to learn more about the types of SEO available? Then check out our other blog posts!