When you work in a law firm it can seem like business ebbs and flows. You may be used to some of your “slow” times of the year, but have you ever thought about what things could be like if you never had to slow down?
If you don’t practice digital marketing, it’s time to invest in it. Smart marketing can be just what you need to expand your client portfolio and generate more qualified leads for your firm.
We know what you’re thinking. “Do lawyers really need to invest in marketing?” The answer is a resounding yes, and we’re going to show you why marketing matters for law firms of all sizes.
Improve Brand Awareness
You want the name of your firm to pop into people’s minds whenever they think about lawyers in your area, but you’re not sure how to do it. You’ve never been a fan of the kind of lawyer commercials you see on daytime TV, and you don’t really want to invest in a billboard or mail advertising.
Digital marketing is an excellent way to build brand awareness in a subtle and tasteful way. When you handle digital marketing the right way, you take a 360 approach. You’re thinking about pay-per-click and SEO while you’re also creating great content to put on your website and on social media.
When you start using the right keywords and popping up in the right places, people will slowly start to associate your name with law.
Get Better Leads
You get plenty of emails and phone calls from potential clients, but it seems like few tend to sync up with what you do. Your main focus is personal injury but you still get people calling about tax liens and writing out their wills.
Traditional advertising like TV, radio, and print goes out to a wide audience where you hope you’ll get the attention of a few interested people. One of the best things about digital marketing is the way it allows you to target your messages.
When you focus on personal injury lawyer marketing or marketing for your specific niche, you’re targeting people that are already interested in what you do. It’ll be much easier to find potential clients that are looking for your services and have a sense of urgency about getting help.
It’s important to remember that the people looking for legal representation are often in a very vulnerable place. They could be nervous about getting legal help and may not be too trusting of lawyers.
If you want a way to build trust fast and show that you’re the right firm to work with, invest in law firm marketing.
Sometimes just seeing the name of your law firm show up in different search results and directories can be enough to build trust, but good digital marketing goes beyond that. When you start publishing content you’ll be seen as an authoritative source on certain topics. That authority can build some much-needed trust with new clients.
Digital Marketing Done Right
When you think about the benefits of digital marketing for lawyers, it’s easy to see why so many firms invest in it. If we won you over with this piece, it’s time to start thinking of your own digital marketing plans.
Do you know how to do keyword research? Are you interested in tips on how to get the most out of your advertising budget? We have a lot of helpful content on the site, so be sure to browse more posts so you can find information on the topics that matter to you the most.